Programs whose appearance and behavior conflict with their purposes will seem jarring and inappropriate, like fur in a teacup or a clown at a wedding.

否则会显得不一致且不相称，就如同茶杯中飘着羽毛或婚礼上有小丑一样。

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The Knot is trying to keep its content fresh through programs like the "Dream Wedding" contest, launched this month, where the public votes for a couple they want to see married and then votes on all the details of the couple's wedding.

WSJ: How I Built It: Wedding Site The Knot Straightens Out