Because of this, the final section of You Are Not a Gadget, in which other futures are imagined, such as a 'micropayment' system for viewingweb content which would help content producers small and large make money on something besides advertisements, where Lanier is least convincing, seemingly because the future which he has just outlined is indeed so very bleak.
On the backend, GoInstant essentially views the web page on its server and adjusts it so that it looks the same for everyone who is viewing that page, no matter what web browser or operating system they are using.