The Netflix Web site has almost any movie or television series members could want to see.

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That would include Microsoft and Apple, which have struggled with Web television offerings of their own.

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Web television turned out to be the perfect medium for me: I could talk about a game on air, and the viewers could talk back to me on chat.

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Mr. McGreevy says television, and streaming Web television in particular, felt like the ideal medium to tell his horror story, with the possibility for long narrative arcs, gradual character development and more realistic dialogue.

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