"If you're a poor shopkeeper living in a very impoverished part of Botswana and you're trying to feed your family, trying to buy and sell goods, trying to get medical services for your kids or your employees, and you speak a local language, there's nothing on today's Web that's going to help you,right?

VOA: special.2010.11.08

When enough computers are equipped to do business this way, e-speak becomes a dynamic web of interactions: In the trip to Paris a travel agency might be at the center of the transaction.

FORBES: The Net's Big Thing

Software is coming, too, including a buying agent called E-speak that can search the Web, inventory other programs and broker deals.

FORBES: All Carly, all the time

Mika Salmi, founder and CEO of AtomFilms, describes his company as a "programmer" for the Web, a term drawn from TV-speak.

CNN: Short films: Now showing on a monitor near you