Google gave website owners some tips for optimizing their sites, which were part common sense and part its observations of how Instant Previews preformed during testing (short answer: users are 5% more likely to be satisfied with their search results if they get to preview the sites).
The recommender patents from Net Perceptions could benefit Ebay as an Intellectual Ventures investor, yet they could also be aimed at any Website that gives shoppers tips on what they may like.