Since the Web site is likely to expand and change over time, we need to expend some effort up front to make the site easy to maintain.

因为Web网站将会随着时间而扩展和改变，我们需要预先做一些工作以使这个网站容易维护。

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More code to send over, in addition to the content in HTML, will make the Web site slower to load.

在HTML内容以外发送的代码越多，网站加载的速度越慢。

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This gives site owners a chance to make changes and improve their web authority over time.

MSN: Four Tips for Raising Your Google Rank

The San Francisco startup is closing its web site for the day in protest of Black Friday to make a point about consumerism and focusing on quality over quantity.

FORBES: Protesting Black Friday, Everlane Shuts Down For Day