During a demo, the companies showed how users can push a button on a TV to view snippets of information from the Web and push another button for an up-close look.

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The plan is to rally people worldwide, via the smallthingschallenge.com Web site, to push for development and education in emerging countries.

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Now, with the open web, they can push their own app stores and gather more detailed information on their users so they can launch more targeted marketing campaigns, the latter according to a board member of the Tizen Association.

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