Then, booking again a mix of web, and trip planner (europeandestinations.com) and human travel agents.

FORBES: Looking at the Web from a World Away

"We took on the marketing process itself, " says McLaughlin, who had spent five years as a programmer for Eli Lilly and moonlighted selling his homemade wedding-planner software over the web.

FORBES: Junk Mail Bytes It

You can run a planner's name through the CFPs' Web site and find out if he or she has been "publicly disciplined" by the accrediting organization.

FORBES: Got To Have A Plan