And rather than envision some sort of uber developer, who understands big data, web performance optimization, application middleware, and fault tolerance in a massively distributed environment, we need operations specialists on the development teams.

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Web.com offers this assistance through a subscription-based service that offers Web site design, search engine optimization (SEO), lead generation and Web analytics.

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The moves are part of a reorganization of the company into three new groups: Web security, WAN optimization and cloud services.

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