That means having content that sings to consumers—even in an age during which it is hard to differentiate content on travel Web sites.

这就意味着要向消费者提供符合他们口味的东西，虽然在现行环境下，旅游网站已经很难对其网站内容进行差异化。

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The firm has extended its software into other devices, like television set-top boxes and mobile phones, created (and later sold) web businesses in travel and media, and moved into new areas.

它将其软件业务延伸到了诸如电视机顶盒、移动电话的其他设备之上，它还建立(后来出售了)旅游和媒体方面的网络公司，并向新的领域拓展。

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Mobile Web: the mobile channel has already become an important travel planning and transaction channel in the U.S. and worldwide.

手机网站：手机渠道已经成为美国乃至全球主要的旅游计划和交易渠道。

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Once on the ground, I found two big changes in how the web has impacted travel.

FORBES: Looking at the Web from a World Away

When enough computers are equipped to do business this way, e-speak becomes a dynamic web of interactions: In the trip to Paris a travel agency might be at the center of the transaction.

FORBES: The Net's Big Thing

Personalization is the future of the Web, and travel booking sites have been adding such features in fits and starts.

FORBES: Why Hipmunk Is The World's Best Travel Site