Yahoo's hoping to hit the proverbial two birds tonight with Axis, which combines a desktop web browser extension (your choice of Chrome, Firefox or Safari) with a mobile app on the iPad and iPhone.

ENGADGET: Yahoo Axis on desktop, iOS unifies your bookmarks, makes the web visual (hands-on)

You can think then of Big Data as the extension of the Web and search into the rest of the non-digital world.

FORBES: Welcome to the Real World

"Web content policy should be an extension of your standard information security policy, " he says.

CNN: Does your Web site reveal too much?