Ron Ploof, founder of consulting firm oc New media LLC, posted a case study of the incident on the Web, to show clients how companies can use social media to their benefit.

咨询公司OC New Media的创建者罗恩•普卢夫(Ron Ploof)在网上贴出了一篇关于此事件的案例研究，向客户显示企业可以如何善用社交媒体。

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Mr. Karp later used his share of the proceeds from Urbanbaby.com's sale in 2007 to start a Web consulting firm where Tumblr was initially a side project.

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His resume -- posted on the Web site for his safety consulting firm, Safety Reliability Methods, Inc.

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He has five, including an animal photography business, a computer consulting business as well as a web design firm.

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