Currently, around three quarters of all businesses are using or trying web analytics software or services; many of these companies are using free technologies.

目前约有四分之三的公司在使用或是尝试使用网络分析软件(服务)，其中多数使用的是免费技术。

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Web usage analytics software has been around for many years, giving publishers traffic data for their sites, yet this type of functionality has been extremely limited or non-existent for users of consumer social networking sites.

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Adobe competes with Apple, Quark and Corel in creative software, and Google Analytics in web analytics.

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