The explanation for the weakguidance: higher component costs, back-to-school discounts and a mysterious "product transition" will cause Apple earnings to come in lower than expected.
Disappointing investors just last month with weakguidance for the third quarter, Priceline plunged into bear market territory in a single session, losing more than 15%.
The margin compression, decelerating growth and weakguidance are obvious concerns, but many also perceived the new capital plan as a half-hearted attempt to placate angry shareholders.