Saturnbringsconsequences, and asweallknow, the oneplacewecan'teverafford to beimpulsive is insocialmedia, because the words yousaywill stay out therea verylongtime, possiblyforever!
We view this internally as a very large one-time expense and then our job forever after willbe to continually convert these subscribers into customers and to make sure our customers keep buying from us.