We immediately started running toward the house.

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We started the year running at about 3 or 4% in the opinion polls: by the time of the election in the summer we came second.

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We were having trouble increasing sales past a certain baseline and money was running out, so we started trying more and more extreme marketing tactics to try to get ourselves back on track.

FORBES: The Good Side of Failure: Three Painful, but Worthy, Lessons