Sometimes, when we want to persuade others to agree with our points, we will find that our points are easier to be accepted if we argue in a humorous tone.

有时候，当我们想要说服他人同意我们的观点时，如果我们采用幽默的口吻，会发现我们的观点更容易被接受。

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Whether in advertising, marketing, sales or even leadership we currently rely on, education, entertainment, logic, humor, and at times even coercion to persuade others to follow our lead.

FORBES: Moving People Means Moving Products

So that's why we're working with the Russians and others to try to explain to them our views on this, persuade them why allowing this to continue will have such horrific consequences.

WHITEHOUSE: Press Briefing