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"We are at a critical moment," he said. "What we need is communication."

“我们正处于关键时刻”，他说道，我们需要的是沟通。

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If people on trains always wait for an official to tell them what to do, then perhaps we need to improve communication systems on trains so they have a better chance of working in extreme situations.

如果人们在火车上时倾向于等待一个官方人员告诉他们该做什么，那么也许我们应该改进火车上的通讯系统，这样人们在极端情况下就能得到更好的机会。

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We need to make sure our communication of the core brand idea is not only reinforced in the store, but that it can stand alone in the store.

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We certainly need them, and they are vital for communication and engagement with consumers, but if we ignore the basics, we will be failing as marketing professionals and business people.

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We need those tiny thin fragile lines of communication.

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