The chummy message that she simultaneously posted on the company's Facebook page was even more frightening for its attempt to get down with the kidz and talk the right chirpy language through gritted teeth: “Thanks for everyone's input on the new logo! We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”

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