Being the particular icons of Chinese culture, traditional festivals are also precious intangible cultural heritage that we have carried down from our ancestors.

作为中国文化的特有标志，传统节日也是我们从祖先那里继承下来的宝贵的非物质文化遗产。

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If we can assume that people in Asia, who have clear cultural differences from Americans, think the same way as people in the United States, we also must make the same assumptions our own neighbors.

如果我们假设，与美国人相比有着明显的文化差异的亚洲人，与美国人一样思考，我们也必须对我们自己的邻居作出同样的假设。

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We envy it, some of us kill for it, we look down our noses at it, some of us won't have anything to do with it, and yet its place in the cultural consciousness is assured.

我们崇拜它，甚至有人为财死；我们鄙视它，甚至有人无财缘。但是金钱在文化意识中的地位确凿无疑。

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We have a cultural picture in our head of Isaac Newton as an upstanding British gentlemen who discovered gravity by having an apple fall on his head.

FORBES: Isaac Newton Action Movie Won't Be As Crazy As His Real Life

One of the first lessons learned was that before we could import our trademark brand of quality guest service, we would have to embrace the cultural identity of each location, and seek a comfort level for our employees.

CNN: Paths to Top Service

As with any Antarctic winter crew, we have had our fair share of challenges - language difficulties, cultural misunderstandings, problems from home and accidents on the ice.

BBC: Surviving the worst winter in the world