abstract:In about 1966, WERB became WTAK, still under Malrite's ownership, notable for being the Detroit, Michigan area's first all-talk radio station; the WTAK air staff included such Detroit radio notables as Tom Clay, Vic Caputo, and Paul Winter. WTAK's talk format went under in about 1970, however, due to many advertisers pulling their business from the station because of the controversial nature of some of the topics discussed.