Families with DVRs seem to spend 15-20% of their viewing time watching pre-recorded shows, and skip only about half of all advertisements.

有DVR的家庭好像花15-20％的他们看电视时间看纪录的节目，而且他们只掠过广告的一半。

youdao

It allowed people to record and play back at the same time, so they could start watching a programme 20 minutes after it had started and fast-forward through all the advertisements.

它允许人们边录像边回放，所以人们可以在节目开播20分钟后开始看节目，在广告时间快进。

youdao

Ads account for two-thirds of televised advertisements for food that are shown when children are likely to be watching, researchers into obesity said Friday, based on a study of 11 countries.

肥胖研究人员于上周五称，在儿童很可能看电视的时段播出的食品广告中，有三分之二是垃圾食品。该结果基于一项针对11个国家的研究。

youdao

The Office of Fair Trading in the UK is also now watching Facebook content based on similar concerns, including advertisements with misleading content or that target an inappropriate age group.

FORBES: The Risks And Liabilities From Corporate Social Networking

It presented over 20 variations of the same advertisements with slight variations based on the demographics of the consumer watching it.

FORBES: You Had Me At 'Shalom'

Since a large number of people will be consuming college basketball content from their offices on Thursdays and Fridays during the NCAA Tournament, Capital One will also unleash a series of digital advertisements featuring Barkley and Baldwin, which people will see while watching the games online.

FORBES: Capital One's March Madness Campaign Banks On Baldwin, Barkley And Hashtags