In the first round of the 2008 Major League Soccer draft, Espinoza was selected by the Kansas City Wizards, and has become a regular performer for the MLS team.
VOA: standard.2010.06.09
The idea--and remember that ideas didn't have to be very sound at the peak of the Web bubble--was that the wizards in Redwood City, Calif.
It was a seeming realization by the brand wizards at the company that it was time to mirror the consumer trends towards an unbridled appreciation for brands that communicate with them in an authentic manner.