The price war broke out a week ago, when the largest US retailer, Wal-Mart, cut some pre-order prices to $10.

这场价格战爆发于一个星期前。 当时，美国最大的零售商沃尔玛把一些预定书的价格降到了10美元一本。

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But most do not expect stellar results after Target Corp. and Wal-Mart Stores Inc. reported weak sales earlier this week, citing the Iraq war and poor consumer confidence.

但继塔吉特公司和沃尔玛公司本周早些时候公布其不佳的销售业绩后，大多数零售商都不指望会有更好的结果，他们援引伊拉克战争和消费者信心不足来说明这一点。

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When people do buy toys they often shun the large toy retailers and head for discounters, notably Wal-Mart, which now dominates much of American retailing and has just launched a price war in some of the most popular toys, such as this year's must-buy, Hokey Pokey Elmo.

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