They deal in words, of course, because marketing's ultimate objective is to own a word in the mind. But they want simple words that can easily be visualized.

他们经营文字，因为行销的最终目标就是获得具有意义的关键词，但他们需要的是可视觉化的简单文字。

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The paper's success is simple: we give our readers what they want.

本报的成功很简单：我们给读者他们想要的东西。

《柯林斯英汉双解大词典》

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but Jackson insists it is not that simple. "Certainly we did not want to make a film that casts judgment on people's religious beliefs,"

VOA: standard.2010.01.08

HBr So for example, if I want to look at HBr there's a simple case, right, hydrogen bromine.

如果我想研究,这是个简单的例子，溴化氢。

麻省理工公开课 - 热力学与动力学课程节选

Characters are simple. Suppose you want to represent sets of strings, well you basically just generalize the hash function.

字母是是很简单的,如果你想表示一组字符串,基本上你要做的就是归纳出哈希函数。

麻省理工公开课 - 计算机科学及编程导论课程节选

They want simple and fast interactions, anytime, any-place, and on any device.

FORBES: Digital Customers Now Rule The World. Are You Ready? (Part 1)

But businesses want simple solutions.

BBC: Rural county sees struggles with speed

Featuring a sturdy rubber outer sleeve and inner shock absorbers, it's the perfect drive for people on-the-go who want a simple and secure way to protect their photos, videos, music and other important files.

ENGADGET: Clickfree C2 Rugged hard drive can fall down, backup