为了能够“入围”这4张卡，发卡银行提出了“钱包份额”(Wallet Share)的概念，即为现有客户提供几张不同性质和用途的信用卡，以提高被选进钱包的几率。
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27 每个企业都希望赢得顾客的心理占有率(mind share)，增加荷包占有率(wallet share)，降低变节率 (churn rate)，这也是企业进行顾客关系管理的目的
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Wallet Share Ratio 且其占顾客荷包率
Share Wallet 组合钱包
share of wallet 荷包占有率 ; 钱包份额
These days the boss is big on beefing up account sizes and wallet share.
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Shopkick has accounted for a 150-percent increase in wallet share for customers willing to supply their location and shopping information.
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But in 2008, it shot up to 17-18% of spending, meaning that spiking wallet share for gasoline had to come at expense of other categories.
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