Which is why share of wallet makes so much more sense than share of market.

这就是为什么钱包份额比市场份额重要的原因所在。

youdao

Share of wallet turns into share of wall and you can't grow any more.

当钱包份额的问题转变成了墙壁份额，你就没办法再增加墙壁了。

youdao

He's a brilliant marketer, of course, so he's not focused on more. He's focused on share of wallet.

他是个天才的营销人，所以他不会只关注数字，而更看重钱包份额。

youdao

Shopkick has accounted for a 150-percent increase in wallet share for customers willing to supply their location and shopping information.

FORBES: Mobile Devices: Facing The 'Privacy Vs. Benefit' Trade Off

The takeaway from all this is that mobile shopping only strengthens the competition for share-of-wallet.

FORBES: Smartphone Shopping And The Retail Fulfillment Blindspot

"The point is we can grow share-of-wallet as well as the number of stores, " says co-president Robb.

FORBES: Magazine Article