The club has been trying to push through plans and raise funds for an expansion for eight years, however, the "Louis Smith effect" meant it was struggling to cope with a growing waiting list and outdated facilities.
Technology without content support hit us on two fronts -- iTunes 8.1.1 made HD rentals possible, but we're still waiting on content, and then ESPN touted its 1080p production facilities that can pump out content that won't fit into any broadcast or media.
With little obvious benefit in waiting, many expect to see a concerted effort by companies to renegotiate funding facilities early in 2009, once the year-end squeeze is over (see article).