Group firm CG Foods' Wai Wai, a popular brand of instant brown noodles, was ranked as Nepal's top consumer brand by research firm acnielsen last year.

FORBES: Himalayan Vistas

Since the mill produced more flour than the biscuit factory needed, they moved into instant noodles, a popular fast-food item in Nepal, procuring know-how from a Thai firm (hence the name Wai Wai).

FORBES: On The Cover/Top Stories

One is outdated standards, says Wong Tze-wai of the Chinese University of Hong Kong.

ECONOMIST: An encouraging appointment addresses an enduring problem