Stefano Tonchi, editor-in-chief of Wmagazine, called the Missonis "one of the most important Italian fashion families, " crediting their move to Milan in the late 1960s with helping make the northern Italian city the fashion hub it is today.
For the photographers themselves, work like this can be more liberating than shooting magazine covers, which with few exceptions (W, for one) come with lots of rules: the subject must make eye contact, must be smiling, must be conservatively made-up, etc.