Williams says OLN drew a North American audience of 100, 000 to 150, 000 homes for the Louis Vuitton Cup last winter, versus an OLN average of 75, 000 to 100, 000.
She likes to attempt sartorial derring-dos, adding a touch of old world Shanghai to an off the moment Louis Vuitton ensemble or rocking the 80s look with a body con Versace dress.
Richards and Vuitton have been close since 2008, when Antoine Arnault (head of communications for Louis Vuitton) had the idea to feature Richards in an ad campaign for the 150-year-old trunk maker.