TellMe has opted for an advertising-supported business model, but also intends to charge e-commerce sites for building and maintaining their voice services and it wants to take a cut on every purchase that is made through its system.
The U.S. Chamber of Commerce, which has been an influential voice during the debate, said the voluntary program was nothing more than a "springboard" to federal regulations that would take time and money away from efforts businesses already have under way to protect their networks.