abstract:The Vodafone Challenge was a golf tournament on the Challenge Tour from 2006 to 2008. It was played at Golf & Country Club An der Elfrather Mühle in Düsseldorf, Germany.
Mostbigcorporations struggle tobuilda single strongglobalbrand - just look atVodafone - so the challengeofmanagingmultiplebrandsinthissector is almost inconceivable.