It has a database (Hbase), an analytics environment (MapReduce, Hive, Mahout, etc.), and visualizationtools (IBM BigInsights being one of many on the market).
By providing location functions, data and visualizationtools as a service much like SalesForce.com provides CRM services, ESRI is aiming to bring location analytics to main stream business users.
The standout product here is the HOM-BOT, a sort of souped-up Roomba, that not only can direct itself, but also comes with some interesting data and camera visualizationtools you can access through your smartphone.