Studies have shown that that your average Web visitor isn't going to take the time to study large blocks of text no matter how informative or well-written they might be.

研究显示，一般的网络浏览者不会花费时间去阅读大块的文本，无论他们有多重要或写得多好。

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The participants are to re-scope the mission of the World Heritage-related site museums in the contemporary world, by means of collective reflection and practical exercise for the enhanced and holistic interpretation of collections, collection management, development of participative approach for local communities, and museum visitor studies.

UNESCO: CULTURE