These are brands aligned with a purpose. It's not something you need an MBA to understand-more a promise, or a mantra of virtue.

这些品牌都会带着一种精神目标：一种承诺，或者一个美德的咒语，这些东西你不用非要有MBA学位才能理解。

youdao

The purpose of life is the heart of human virtue and happiness.

生活的目标是人类美德和人类幸福的心脏。

youdao

The construction of official virtue means the combination of purpose and way.

官德建设是目的与手段的统一。

youdao

The alleged virtue of the F-35 is that it's an all-purpose plane--there will be versions for the Air Force, the Navy and the Marines, as well as a couple of variations for export.

FORBES: Magazine Article

By joining together on this solemn anniversary, let us show that America's sense of common purpose need not be a fleeting moment, but a lasting virtue -- not just on one day, but every day.

WHITEHOUSE: The White House