As for Bogue, he co-founded Montara Capital Partners, which is a real estate private equity fund, and was previously a law partner at Virtual Law Partners, and serves on the various educational boards in Silicon Valley.

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The process of finding the right marketing support provider is exactly the same as going about finding the right doctor, financial consultant, virtual assistant, or other support professional or business partner.

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Apps that include virtual currency tend to work better than paid models, said Christine Lee, who runs partner relations for app-marketing firm Tapjoy Inc.

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