That's cool for a virtual-goods purveyor like Zynga (whose gross margins on a product that costs nothing are 100%) but bad for almost any other merchant.

这对于像Zynga这样的虚拟商品供应商来说，简直是太酷了（其毛利润达到100%，成本为零），但对几乎所有其他商家来说，却很糟糕。

youdao

Square allows anyone to have a virtual merchant account and take payments directly.

FORBES: The future is Square