That would be the people who buy advertising from them—and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.

他们的客户是从他们那里购买广告的人，而脸书和谷歌这两大虚拟巨头控制着数字广告，这对于其他媒体和娱乐公司很不利。

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They paint a picture of a world in which individuals, companies, institutions, and governments must deal with two realities, one physical, and one virtual.

他们描绘了这样一个世界：个人、公司、机构和政府必须应对两种现实，一种是物理现实，一种是虚拟现实。

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Web companies such as Tel a doc and American Well are expected to host some 1.2 million such virtual doctor visits this year, up 20% from last year, according to the American Telemedicine Association.

据美国远程医疗协会称，预计 Teladoc 和 American Well 等网络公司今年预期接待约120万人次的视频问诊咨询，较去年增长20%。

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Whereas the 20th century was one in which vertically integrated companies were powerful, the 21st is the century of virtual companies.

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While the water-cooler may be far less crowded, the virtual companies we know well find ways to mix it up with far more people than most conventional biotechs.

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They may even realise that they no longer need to make cars at all, deciding to follow the example of Cisco Systems, a data-networking firm, by becoming virtual companies whose expertise lies in design and brand marketing.

ECONOMIST: Riding the storm | The