"This is the direction it needs to go in the future if these virtual currencies are to be used as a serious platform for commerce," he says.

“如果这些虚拟货币被用作重要的电子商务平台的话，这就是其未来的方向。”他表示。

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The growing value of commerce in virtual worlds has provoked interest from the taxman, too.

虚拟世界中交易额的持续上涨还激发了税收人的兴趣。

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In a wide ranging keynote address at the 2007 Influence Forum, ICANN CEO Paul Twomey told the audience that virtual worlds are the future of global commerce.

在2007年影响力论坛（ 2007 Influence Forum）上，互联网名称与数字地址分配机构（ICANN） CEO Paul Twomey做了一篇基调演讲，他告诉观众，虚拟世界是全球商业的未来。

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This approach would allow entertainment value to go untaxed without creating a new tax shelter for virtual commerce, Lederman says.

FORBES

Indeed, First Virtual, an Internet commerce firm, has developed an advertisement that can act as a tiny shopfront (imagine a Nike ad that would let you order a pair of shoes from within the banner), merging advertising and direct commerce.

ECONOMIST: Electronic commerce

While straight up advertising, virtual goods, or commerce driven consumer plays will not be in the fairway for us, there is a segment of consumer opportunities where we are very interested, and we use the term Empowerment to characterize them.

FORBES: Empowerment and the Consumer Web: Why We Love Routehappy