Although the older adults were no more likely to be struck by a (virtual) car, the findings nevertheless suggest that cell phones and other distractions pose a potential safety risk to older people, Neider says.
There are apps for webinars and virtual events, managing and appending your database, pushing out messages to our cell phones, running online communities, finding out what people are saying about our brands in social media, marketing with video, online polls and surveys, finding the influencers in our markets, and even initiating direct mail campaigns.