Some reckon BSkyB is trying to protect its pay-TV business against the looming threat of television over Internet, including BT's forthcoming "Vision" IPTV product and the newly enlarged cable concern NTL, which has added rival Telewest and the cell provider Virgin Mobile.

FORBES

Some reckon BSkyB is trying to protect its pay-TV business against the looming threat of television over Internet, including BT (nyse: BT - news - people )'s forthcoming "Vision" IPTV product and the newly enlarged cable concern NTL (nasdaq: NTLI - news - people ), which has added rival Telewest and the cell provider Virgin Mobile.

FORBES: Murdochs' Free Broadband Costs Them In The City

Instead, he advises, Virgin should build on its image of irreverence and value in a few key areas--airlines, cell phones, music, the Internet, maybe even trains--and do more to exploit these brands in many parts of the world.

FORBES: Red Baron