His new book, and Then There's This: How Stories Live and Die in Viral Culture, is a critical takedown of the Internet-Media Complex and our unhealthy obsession with memes of the moment.

他的新作《病态文化下故事的生存与毁灭》讽刺当前的网络媒体情结和文化基因痴迷。

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All kinds of memes and such do that on the internet, but rarely, except with advertising or viral videos, is so much care put into the construction of the Trojan Horse.

FORBES: The Hoaxer, The Troll And The Running Of The Digital Herd