In the new world of social media, board actions instantly go viral.

在社交媒体的新世界里，董事会的行为会像病毒般迅速传播。

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Now companies are changing their focus, and trying to "go viral," attempting to generate enough buzz so people will spread their messages through various social media platforms.

现在，企业开始转移策略重心，尝试一种“病毒式传播策略”，希望聚合足够多的信息以使得人们在各种社会化媒体平台上传播。

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At the more engaged end of the advertising spectrum, marketers often vie for the Holy Grail that is viral marketing via social media.

在广告业参与度较高的市场端，营销高手们通常会通过社交媒体进行病毒式营销，并为这一“营销圣杯”展开激烈竞争。

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As the analogy goes, a viral media process unfolds like an episode of 24: unscrupulous characters gleefully break a vial into the water main, a few unsuspecting citizens drink from the tap, sneeze onto their colleagues, and soon the entire town has gone crazy.

FORBES: The Spreadable War on Viral Media

"This was a prank, it happened on Saturday and a member of the public has taken a photo and posted it on social media and it's gone viral on social media, " said Chris Parsons of Manly Council.

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Also included in Vancouver's arsenal against H1N1: millions of doses of Tamiflu anti-viral medication and media campaigns promoting hand washing.

CNN: Canada's Olympic-sized plan to fight H1N1