According to the Conseil Interprofessionel du Vin de Bordeaux, first growth prices rose nearly 350% during the decade through the 2000 vintage (regular AOC Bordeaux price--for vin ordinaire from the region--ended unchanged).
Because of strict rules winemakers in the AOC system don't have the option of making vin de pays or vin de table wines, which are of a simpler style often favored by Americans.