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Now, as online viewership increases, individual teams naturally want a piece of that action.
FORBES: The NBA Spreads Its Digital Wings
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Viewership for the summer X Games has nearly tripled, reaching 25 million households this year.
FORBES: Later, Skater
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Fox, CBS, and ABC are all facing declining viewership and, worse, a dearth of breakout hits.
FORBES: Here's Looking At YouTube, Kid: Eight Years, One Billion Users, And Really Just Getting Started