Meanwhile, this paper tries to explore the translation strategies of the humorous advertisements with a view to retaining their humorous effects.
本文拟就日常生活中常见的广告语作为研究对象，并着重分析其中的幽默现象，从而探讨幽默广告语的翻译策略。
The notion of intertexuality provides advertising language research with new possibilities, and advertisements creation a brand new Angle of view.
“互文性”概念的提出，为广告语言的研究提供了新的可能，也为广告创作提供了崭新视角。
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