Meanwhile, this paper tries to explore the translation strategies of the humorous advertisements with a view to retaining their humorous effects.
本文拟就日常生活中常见的广告语作为研究对象，并着重分析其中的幽默现象，从而探讨幽默广告语的翻译策略。
From the view of game theory, this paper analyzes governance model for false advertisements of China in order to improve the governance model of false advertisements.
笔者主要应用博弈论的意见对我国虚假广告的治理模式进行研究，以期能对完善虚假广告的治理模式有所启示。
The notion of intertexuality provides advertising language research with new possibilities, and advertisements creation a brand new Angle of view.
“互文性”概念的提出，为广告语言的研究提供了新的可能，也为广告创作提供了崭新视角。
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