Lateral marketing is the latest breakthrough of marketing theory, it arise from the background that the traditional marketing theory can't adapt developed markets anymore. Marketing must escape from vertical marketing and level marketing, and eventually win.
水平营销是市场营销理论的最新突破,它是在传统的营销理论越来越不适应发达市场的背景产生的,它可以使市场营销活动逃出垂直营销和层次营销的怪圈并最终取得胜利。
参考来源 - 水平营销在我国旅游业中的运用研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Application of fuzzy comprehensive method of vertical marketing channels to control the effects of post-conflict assessment, and hypothesis testing to verify the feasibility of control strategy.
应用模糊综合法对垂直营销渠道冲突控制效果进行评价,并进行假设检验,验证控制策略的可行性。
If your company is an ISV and your personal responsibilities include development or marketing, you need to build your products faster and compete more effectively in your vertical markets.
如果你的公司是一个IS V而你个人的职责包括了开发或市场,你需要更快建立你的产品并在你的垂直市场更有效地参与竞争。
Examples of these applications are risk analysis, database marketing (CRM) analyses, vertical industry "data marts in a box," etc.
这些应用的例子通常是风险分析、CRM分析等等。
应用推荐