Microsoft is trying tosay that Officeisrelevant and that itcanbecomeadevelopmentplatform that can integrateandoperate withotherverticalapplicationstocreatesomethingnew.
While the audience was an ideal starting point for the online community-building product BlogFrog offers, she believes that the future of the Web lies in niche audiences, and plans to integrate her product to any vertical where people are passionately connecting.
Proponents of vertical integration say it enables them to make the best possible devices because they can tightly integrate and customize the various parts of their products.