...。 首先,来看一下亚通公司的管理层与中国员工之间的冲突。这种冲突存在于不同组织层次之间,我称之为纵向冲突(Vertical Conflict),它属于群际冲突。产生这种冲突的原因有多种,在这里主要有: 1.
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... 垂直式联合 Vertical concurrence 垂直式冲突 Vertical conflict 垂直式合作广告 Vertical cooperative advertising ...
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Vertical channel conflict 垂直渠道冲突
It is of two types, i. e. horizontal conflict and vertical conflict.
营销渠道冲突有两种类型,即水平冲突与垂直冲突。
Especially for the vertical channels, because it involves the relationship between all levels and channels of conflict on the more frequent and complex.
尤其对于垂直渠道,由于牵涉各层的关系,渠道的冲突就更加频繁和复杂。
Papers the use of game theory, combined with marketing channel conflict control theory, analysis of vertical marketing channel conflict and design of vertical channel conflict control strategy.
论文运用博弈论,结合营销渠道冲突控制理论,分析垂直营销渠道冲突并设计垂直渠道冲突控制策略。
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